Ben Lewis — VP of Marketing and Growth, Infobip
Published:
…once you’ve parted with your information, then it’s up to the team and the organization to actually provide you with the value, the continuous value to actually show, ‘Okay, I’ve given my information over. Yes, I’m participating in a competition, but actually, there’s a continuous value which the team is providing me in order for me to keep my data and dataset there.’ And in order for that to happen, it comes down to personalization.
What does Ben Lewis say on The Agile Brand with Greg Kihlström?
Ben Lewis, VP of Marketing and Growth, Infobip, says: Ben Lewis, VP of Marketing and Growth at Infobip, discusses how sports organizations must shift from transactional interactions to year-round, value-driven relationships with fans by unifying data and delivering continuous personalization. He emphasizes breaking internal silos, earning the right to first-party data through ongoing value, and using unified platforms and AI responsibly to create authentic, anticipatory fan experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Ben Lewis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ben-lewis-once-youve-parted-with-your-information-then-its-up-to-t