Arianna Vogel
Senior Director of Product Marketing at Foursquare
Expert insights
- The two challenges that immediately come to mind are really understanding true marketing ROI and really understanding where and how to optimize mid-campaign.
- If you’re really just thinking about a report card after your campaign, you’re missing out on so many opportunities to optimize and drive efficiencies while your campaign is in ...
- There’s really a disconnect between a consumer’s digital footprint and their real-world purchases — where are you actually going in the real world? Where are you actually spending?
- When assessing campaigns, many marketers get caught up in the cycle of comparing apples to oranges. Technology like what we offer can help with this because we’re offering a sin...
- With Ashley Furniture, they had historically had a hard time driving sales and connecting those sales to traditional TV advertising. They turned to Roku to run connected TV ads ...
- Hold your out-of-home tactics to the same standards of measurability as you do your digital tactics. The technology is there.
- Constantly having conversations internally about how to balance granularity and scale helps teams refine campaigns in flight — seeing which messages resonate most and which audi...
- AI is a massively emerging trend for segmentation, customer journey analysis and measurement, campaign optimization, and forecasting.