Arianna Vogel — Senior Director of Product Marketing, Foursquare
Published:
The two challenges that immediately come to mind are really understanding true marketing ROI and really understanding where and how to optimize mid-campaign.
What does Arianna Vogel say on The Agile Brand with Greg Kihlström?
Arianna Vogel, Senior Director of Product Marketing, Foursquare, says: Arianna Vogel, Senior Director of Product Marketing at Foursquare, discusses the growing complexity of omnichannel attribution and the role of location intelligence in connecting digital exposures to real-world store visits and sales. She outlines the need for unified measurement methodologies, mid-campaign optimization, and cross-team collaboration, and highlights emerging opportunities from connected TV, out-of-home, and AI-driven modeling to better attribute marketing spend to tangible outcomes.
From: The Agile Brand with Greg Kihlström