Arianna Vogel — Senior Director of Product Marketing, Foursquare
Published:
When assessing campaigns, many marketers get caught up in the cycle of comparing apples to oranges. Technology like what we offer can help with this because we’re offering a single unified view across numerous different channels.
What does Arianna Vogel say on The Agile Brand with Greg Kihlström?
Arianna Vogel, Senior Director of Product Marketing, Foursquare, says: Arianna Vogel, Senior Director of Product Marketing at Foursquare, discusses the growing complexity of omnichannel attribution and the role of location intelligence in connecting digital exposures to real-world store visits and sales. She outlines the need for unified measurement methodologies, mid-campaign optimization, and cross-team collaboration, and highlights emerging opportunities from connected TV, out-of-home, and AI-driven modeling to better attribute marketing spend to tangible outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Arianna Vogel. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/arianna-vogel-when-assessing-campaigns-many-marketers-get-caught-up-in-th