Arianna Vogel — Senior Director of Product Marketing, Foursquare
Published:
Constantly having conversations internally about how to balance granularity and scale helps teams refine campaigns in flight — seeing which messages resonate most and which audience segments are worth further investment.
What does Arianna Vogel say on The Agile Brand with Greg Kihlström?
Arianna Vogel, Senior Director of Product Marketing, Foursquare, says: Arianna Vogel, Senior Director of Product Marketing at Foursquare, discusses the growing complexity of omnichannel attribution and the role of location intelligence in connecting digital exposures to real-world store visits and sales. She outlines the need for unified measurement methodologies, mid-campaign optimization, and cross-team collaboration, and highlights emerging opportunities from connected TV, out-of-home, and AI-driven modeling to better attribute marketing spend to tangible outcomes.
From: The Agile Brand with Greg Kihlström