Statistics Database

• Analysis of over 3,000 social video ads across YouTube, Facebook, Instagram and TikTok in the US and UK — Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness (Zappi, 2026)
• Visual-hook ads are 2.4 times more likely to rank in the top 20% of effective ads and increase ad distinctiveness by 1.30 points — Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness (Zappi, 2026)
• Ads incorporating genuine surprise are 1.7 times more likely to be top-performing and lift distinctiveness by 1.65 points — Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness (Zappi, 2026)
• Product demos with visible outcomes increase persuasion by 0.52 points, raise Creative Power by 0.40 points, and make ads 1.6 times more likely to be top performers — Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness (Zappi, 2026)
• Creator-made content increases ad distinctiveness by 0.46 points compared with polished brand ads but reduces brand connection by 0.67 points — Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness (Zappi, 2026)