Product demos with visible outcomes increase persuasion by 0.52 points, raise Creative Power by 0.40 points, and make ads 1.6 times more likely to be top performers
Source: Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness — Zappi (2026)
Cite as: Zappi. (2026). Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness. Retrieved from https://research.agilebrandguide.com/reports/zappi/zappi-mastering-social-video-data-driven-strategies-for-creative-effectiveness