Analysis of over 3,000 social video ads across YouTube, Facebook, Instagram and TikTok in the US and UK
Source: Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness — Zappi (2026)
Cite as: Zappi. (2026). Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness. Retrieved from https://research.agilebrandguide.com/reports/zappi/zappi-mastering-social-video-data-driven-strategies-for-creative-effectiveness