Statistics Database

• 83% of respondents identified product discovery as the primary business use case for RMNs — Strategic Imperatives for Retail Media Networks: Driving Performance and Trust (Algolia, 2025)
• 70% of marketers plan to increase investment in physical touchpoints over the next year — Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands (Harris Poll, 2025)
• 79% of Millennials anticipate brand catalogs — Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands (Harris Poll, 2025)
• 44% of Gen Z and Millennials use AI tools for brand discovery — Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands (Harris Poll, 2025)
• 80% of marketers believe continuous training on new technologies is crucial for job stability — Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands (Harris Poll, 2025)
• 68% cite upskilling and reskilling programs as critical — Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands (Harris Poll, 2025)
• Ads evoking 'Love' significantly outperform the average UK or US ad. — Lessons in Advertising: Christmas 2025 (Zappi, 2025)
• Coca-Cola’s AI-generated ad achieved high Sales Impact and Brand Impact scores of 94. — Lessons in Advertising: Christmas 2025 (Zappi, 2025)
• Successful campaigns should target at least 80% unaided brand recall. — Lessons in Advertising: Christmas 2025 (Zappi, 2025)