Successful campaigns should target at least 80% unaided brand recall.

Name: Successful campaigns should target at least 80% unaided brand recall.
Creator: Zappi
Published: 2025
License: https://agilebrandguide.com/strategic-insights-for-holiday-advertising-elevating-impact-in-the-golden-quarter/

Source: Lessons in Advertising: Christmas 2025 — Zappi (2025)

Cite as: Zappi. (2025). Lessons in Advertising: Christmas 2025. Retrieved from https://research.agilebrandguide.com/research/lessons-in-advertising-christmas-2025

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