70% of marketers plan to increase investment in physical touchpoints over the next year
Source: Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands — Harris Poll (2025)
Cite as: Harris Poll. (2025). Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands. Retrieved from https://research.agilebrandguide.com/research/navigating-the-new-marketing-frontier-key-imperatives-for-brand-growth-in-2026