Statistics Database
- 45.0% of marketers cite accuracy as the biggest concern regarding AI outputs — iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption (iSpot, 2026)
- 62% of travelers made at least one non-travel purchase for their most recent major leisure trip — Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending (Expedia Group, 2026)
- 75% of Gen Z travelers engage in non-travel spending related to their trips — Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending (Expedia Group, 2026)
- Travelers spend an average of $500 USD per trip on non-travel items — Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending (Expedia Group, 2026)
- 72% of travelers make at least one post-trip purchase, rising to 87% for Gen Z — Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending (Expedia Group, 2026)
- 48% of travelers fund their trips using debit cards — Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending (Expedia Group, 2026)
- Global inbox placement rate reached 87.2%, a 3.7% uplift year over year. — Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders (Validity, 2026)
- Gmail's average inbox placement rate rose to 89.8% in 2025. — Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders (Validity, 2026)
- Europe achieved a 91.1% inbox placement rate, the highest globally. — Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders (Validity, 2026)
- 30% of projects across surveyed organizations fail to deliver meaningful ROI or strategic value. — Tempo: Adaptive Strategic Portfolio Management: Driving Measurable Value in 2026 (Tempo Software, 2026)
- Organizations using scenario planning software experience a 17-percentage-point advantage in ROI delivery. — Tempo: Adaptive Strategic Portfolio Management: Driving Measurable Value in 2026 (Tempo Software, 2026)
- Only 37% of organizations with siloed processes report good or complete visibility across projects, compared to 82% of those with fully integrated processes. — Tempo: Adaptive Strategic Portfolio Management: Driving Measurable Value in 2026 (Tempo Software, 2026)