Gmail's average inbox placement rate rose to 89.8% in 2025.
Source: Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders — Validity (2026)
Cite as: Validity. (2026). Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders. Retrieved from https://research.agilebrandguide.com/research/validity-navigating-the-2026-email-deliverability-landscape-strategic-imperatives-for-cx-and-marketing-leaders