72% of travelers make at least one post-trip purchase, rising to 87% for Gen Z
Source: Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending — Expedia Group (2026)
Cite as: Expedia Group. (2026). Expedia Group: Unlocking Non-Travel Revenue: Capitalizing on Travelers’ High-Intent Spending. Retrieved from https://research.agilebrandguide.com/research/expedia-group-unlocking-non-travel-revenue-capitalizing-on-travelers-high-intent-spending