Yaniv Navot
SVP of Commercialization for Customer Acquisition and Engagement at MasterCard
Expert insights
- I think of personalization maturity as a company’s ability to consistently deliver relevant, timely, and value-driven experiences across the journey. Not just in isolated campai...
- Is there a clear team or leader responsible for personalization success across the journey? Or is it scattered across different functions?
- You can have the best tech in the world, but without the structure and accountability to support it, personalization would just stay stuck at pilot stages.
- GenAI doesn’t just predict, it produces. Instead of choosing the best subject lines or images from a predefined set, it can generate a brand-new one in real time, tailored to th...
- GenAI is not just a magic button… it needs to be guided by behavioral signals, testing frameworks, and governance.
- Having a closed all-in-one system might check the boxes on paper, but in practice, it will limit your ability to move fast or plug in the right tools.
- The most successful way I’ve seen is just showing value. Tying personalized experiences directly to revenue and efficiency outcomes.
- Constantly adjusting to change without losing focus.