Yaniv Navot — SVP of Commercialization for Customer Acquisition and Engagement, MasterCard
Published:
I think of personalization maturity as a company’s ability to consistently deliver relevant, timely, and value-driven experiences across the journey. Not just in isolated campaigns, not just in isolated channels, but as a coordinated ongoing practice.
What does Yaniv Navot say on The Agile Brand with Greg Kihlström?
Yaniv Navot, SVP of Commercialization for Customer Acquisition and Engagement, MasterCard, says: This episode features Yaniv Navot, SVP of Commercialization for Customer Acquisition and Engagement at MasterCard, discussing why personalization should be treated as an organizational strategy rather than a point solution. He outlines signs of personalization readiness, the role of GenAI in creative orchestration, the need for composable MarTech architecture, and how marketers should prove value to the C-suite by tying personalization to revenue and operational efficiency.
From: The Agile Brand with Greg Kihlström
Cite as: Yaniv Navot. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/yaniv-navot-i-think-of-personalization-maturity-as-a-companys-ability-t