Yaniv Navot — SVP of Commercialization for Customer Acquisition and Engagement, MasterCard
Published:
GenAI doesn’t just predict, it produces. Instead of choosing the best subject lines or images from a predefined set, it can generate a brand-new one in real time, tailored to the content or context of the visitor segment.
What does Yaniv Navot say on The Agile Brand with Greg Kihlström?
Yaniv Navot, SVP of Commercialization for Customer Acquisition and Engagement, MasterCard, says: This episode features Yaniv Navot, SVP of Commercialization for Customer Acquisition and Engagement at MasterCard, discussing why personalization should be treated as an organizational strategy rather than a point solution. He outlines signs of personalization readiness, the role of GenAI in creative orchestration, the need for composable MarTech architecture, and how marketers should prove value to the C-suite by tying personalization to revenue and operational efficiency.
From: The Agile Brand with Greg Kihlström
Cite as: Yaniv Navot. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/yaniv-navot-genai-doesnt-just-predict-it-produces-instead-of-choosing