Xavier de Bailienx
CEO at Ramdam
Expert insights
- Starting December 26, most advertisers…pause the campaigns, and it means CPMs suddenly collapse. And you can actually acquire a user for half the price of just a few days earlier.
- Micro-influencers drive 60% higher engagement than big influencers or branded content. Not because of the massive reach, but because people trust them and because their content ...
- success isn’t about repeating formulas. Success is about statistics. You have to play the odds.
- There is absolutely no way to scale creator campaigns and to get this authenticity at scale without AI. Doing it manually is impossible.
- The recipe for success is diversity. Content, diversity of creators, diversity of message, diversity of formats. If you can scale that diversity, you win. For sure.
- Testing the waters with maybe four or five creatives almost never works. It’s like gambling. You need at least 20 creatives, ideally between 50 and 80.
- AI will not replace creators. But it will be a creative enabler—helping brands find the right voices faster, validate content at scale, and surface what truly performs.