Xavier de Bailienx — CEO, Ramdam
Published:
Starting December 26, most advertisers…pause the campaigns, and it means CPMs suddenly collapse. And you can actually acquire a user for half the price of just a few days earlier.
What does Xavier de Bailienx say on The Agile Brand with Greg Kihlström?
Xavier de Bailienx, CEO, Ramdam, says: In this episode Xavier de Bailienx, CEO of Ramdam, explains how marketers can exploit Q5—the post-Christmas window—by deploying AI-driven, micro-influencer campaigns to access lower CPMs, higher-intent audiences, and authentic mobile-first creative at scale. He offers tactical advice (trend hijacking, slideshows, high-volume creative testing, concise briefs), emphasizes AI as a scalability enabler, and predicts a hybrid future where humans provide authenticity and AI provides scale and validation.
From: The Agile Brand with Greg Kihlström
Cite as: Xavier de Bailienx. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/xavier-de-bailienx-starting-december-26-most-advertiserspause-the-campaigns