Xavier de Bailienx — CEO, Ramdam
Published:
Testing the waters with maybe four or five creatives almost never works. It’s like gambling. You need at least 20 creatives, ideally between 50 and 80.
What does Xavier de Bailienx say on The Agile Brand with Greg Kihlström?
Xavier de Bailienx, CEO, Ramdam, says: In this episode Xavier de Bailienx, CEO of Ramdam, explains how marketers can exploit Q5—the post-Christmas window—by deploying AI-driven, micro-influencer campaigns to access lower CPMs, higher-intent audiences, and authentic mobile-first creative at scale. He offers tactical advice (trend hijacking, slideshows, high-volume creative testing, concise briefs), emphasizes AI as a scalability enabler, and predicts a hybrid future where humans provide authenticity and AI provides scale and validation.
From: The Agile Brand with Greg Kihlström
Cite as: Xavier de Bailienx. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/xavier-de-bailienx-testing-the-waters-with-maybe-four-or-five-creatives-almost