Wendy Wildfeuer
Co-Founder at Motom
Expert insights
- That purchase funnel, that marketing funnel has collapsed, not in a bad way. In a good way. So it’s condensed, right? So you go from upper funnel awareness, which is at the disc...
- What’s super important is to minimize the over-reliance for brands and retailers on third-party platforms because they don’t get the first-party data. They don’t have a direct r...
- You lose the customer when you drop them in a non-contextual environment. They’re motivated, inspired by the content that they’ve seen from the creator… making that path to purc...
- They are not media units and they are not affiliate links. They are human beings and you need to treat them that way, and give them the capabilities that deliver on their needs,...