Wendy Wildfeuer — Co-Founder, Motom
Published:
They are not media units and they are not affiliate links. They are human beings and you need to treat them that way, and give them the capabilities that deliver on their needs, and also lean in and support them.
What does Wendy Wildfeuer say on The Agile Brand with Greg Kihlström?
Wendy Wildfeuer, Co-Founder, Motom, says: This interview with Wendy Wildfeuer, Co-Founder of Motom, explores the shift from influencer marketing to creator commerce, arguing that the traditional marketing funnel has compressed and requires new operational models. Wildfeuer outlines the need for brand-owned ecosystems to capture first-party data, engineer frictionless paths from inspiration to purchase, and treat creators as partners with tools and support rather than transactional media units. The conversation emphasizes measurable commerce outcomes and organizational change.
From: The Agile Brand with Greg Kihlström
Cite as: Wendy Wildfeuer. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/wendy-wildfeuer-they-are-not-media-units-and-they-are-not-affiliate-links-t