Wendy Wildfeuer — Co-Founder, Motom
Published:
That purchase funnel, that marketing funnel has collapsed, not in a bad way. In a good way. So it’s condensed, right? So you go from upper funnel awareness, which is at the discovery point, and given the way that creators are really focused on driving recommendations… with linking technologies and all of that, you get the ability to discover and purchase in the same moment.
What does Wendy Wildfeuer say on The Agile Brand with Greg Kihlström?
Wendy Wildfeuer, Co-Founder, Motom, says: This interview with Wendy Wildfeuer, Co-Founder of Motom, explores the shift from influencer marketing to creator commerce, arguing that the traditional marketing funnel has compressed and requires new operational models. Wildfeuer outlines the need for brand-owned ecosystems to capture first-party data, engineer frictionless paths from inspiration to purchase, and treat creators as partners with tools and support rather than transactional media units. The conversation emphasizes measurable commerce outcomes and organizational change.
From: The Agile Brand with Greg Kihlström
Cite as: Wendy Wildfeuer. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/wendy-wildfeuer-that-purchase-funnel-that-marketing-funnel-has-collapsed-n