Smita Wadhawan
Chief Marketing Officer at Constant Contact
Expert insights
- They are thinking platform first. They are thinking about who their core audience is, who are they reaching, and they are talking in a very human first engaging style.
- There is definitely the unvarnished approach, which makes it really human.
- Just because somebody engages with your brand does not mean that they will take action and buy from you.
- Get comfortable: the data will never be 100% and measurement will never be 100%.