Smita Wadhawan — Chief Marketing Officer, Constant Contact
Published:
There is definitely the unvarnished approach, which makes it really human.
What does Smita Wadhawan say on The Agile Brand with Greg Kihlström?
Smita Wadhawan, Chief Marketing Officer, Constant Contact, says: Greg Kihlström interviews Smita Wadhawan, Chief Marketing Officer at Constant Contact, about effective ways to reach Gen Z. Wadhawan stresses a platform-first content strategy, unvarnished authenticity, co-creation with audiences, and measurement beyond vanity metrics while accepting imperfect attribution—practical guidance for enterprise marketers balancing brand and demand in a fast-changing digital landscape.
From: The Agile Brand with Greg Kihlström
Cite as: Smita Wadhawan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/smita-wadhawan-there-is-definitely-the-unvarnished-approach-which-makes-it