Smita Wadhawan — Chief Marketing Officer, Constant Contact
Published:
Get comfortable: the data will never be 100% and measurement will never be 100%.
What does Smita Wadhawan say on The Agile Brand with Greg Kihlström?
Smita Wadhawan, Chief Marketing Officer, Constant Contact, says: Greg Kihlström interviews Smita Wadhawan, Chief Marketing Officer at Constant Contact, about effective ways to reach Gen Z. Wadhawan stresses a platform-first content strategy, unvarnished authenticity, co-creation with audiences, and measurement beyond vanity metrics while accepting imperfect attribution—practical guidance for enterprise marketers balancing brand and demand in a fast-changing digital landscape.
From: The Agile Brand with Greg Kihlström
Cite as: Smita Wadhawan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/smita-wadhawan-get-comfortable-the-data-will-never-be-100-and-measurement