Paul Epstein
CRMC Keynote Speaker; Founder, Win Monday at Win Monday
Expert insights
- They all talked about the deeper meaning, the deeper purpose, the spirit of what it means to be, we call our fans, the faithful… we are sitting on a gold mine of learnings here.
- What if we customize the experience for the person that was just serving overseas? We should create a VIP red carpet experience for them in the month of November because of who ...
- Your brochure is pretty, your competition’s brochure is pretty. I can’t tell the difference.
- But what if you versus your competition is not making it about features and benefits, they’re making it about transformation.
- Put people in three buckets: your most loyal customers, newer customers, and prospective customers. Find the connective tissue, find out what's in it for them, and then you quad...