Paul Epstein — CRMC Keynote Speaker; Founder, Win Monday, Win Monday
Published:
Put people in three buckets: your most loyal customers, newer customers, and prospective customers. Find the connective tissue, find out what's in it for them, and then you quadruple down on that point versus being all things to all people.
What does Paul Epstein say on The Agile Brand with Greg Kihlström?
Paul Epstein, CRMC Keynote Speaker; Founder, Win Monday, Win Monday, says: This episode features Paul Epstein, drawing on his experience with the San Francisco 49ers and as founder of Win Monday, to argue that deep customer loyalty is built by listening to individual stories and designing experiences that transform customers' lives. Epstein offers practical, scalable approaches—like qualitative listening sessions and simple customer 'buckets'—to move marketing from feature-focused messaging to empathetic, long-term relationship building.
From: The Agile Brand with Greg Kihlström
Cite as: Paul Epstein. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/paul-epstein-put-people-in-three-buckets-your-most-loyal-customers-newe