Nitin Mangtani
GM and EVP of Agentforce Commerce at Salesforce
Expert insights
- On-site search has long been a fundamentally blunt instrument, often delivering a grid of products or a 'zero results' page instead of true discovery.
- What was once a transactional, fire-and-forget utility can become the most intelligent, personalized, and conversational part of your brand experience.
- Fueled by advancements in generative and agentic AI, we are moving from rigid keyword matching to conversational discovery.
- This evolution from search to discovery isn’t just a new feature, but a fundamental change in how brands must engage with their customers to drive growth and loyalty.