Mark Wheeler
Chief Marketing Officer at Storyblok
Expert insights
- We’ve created a latency that’s really holding us back. Most marketers would love the opportunity to get stuff posted in about an hour. That isn’t today’s reality
- It’s a win-win. Marketers are empowered to publish themselves. Developers get to focus on the cool stuff instead of removing commas and changing headlines
- The move to headless and API-first means a singular source of content can span every screen and touchpoint
- If you’re not thinking in API-first terms, you run the risk of being left out of the next wave of discovery
- When you start to have this type of data and these types of tools, creativity can take you to a whole bunch of new places
- Personalization has been purchased by 8% and used by 0%. Too many campaigns are based on a single data point. That’s how personalization fails
- Pick the projects that matter—new campaigns, new product launches. Add a modern CMS in parallel. Show success, build confidence, and expand from there