Mark Wheeler — Chief Marketing Officer, Storyblok
Published:
The move to headless and API-first means a singular source of content can span every screen and touchpoint
What does Mark Wheeler say on The Agile Brand with Greg Kihlström?
Mark Wheeler, Chief Marketing Officer, Storyblok, says: Mark Wheeler, CMO of Storyblok, discusses how legacy CMS platforms slow marketers and how composable, API-first systems restore marketer control, enable omnichannel consistency, and prepare content for AI-driven discovery. He explains that structured content and developer-created components let marketers publish faster, experiment more, and personalize contextually, and recommends a piloted, parallel adoption approach to modern CMS to avoid disruption while demonstrating tangible wins.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Wheeler. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-wheeler-the-move-to-headless-and-api-first-means-a-singular-source-o