Mark Wheeler — Chief Marketing Officer, Storyblok
Published:
It’s a win-win. Marketers are empowered to publish themselves. Developers get to focus on the cool stuff instead of removing commas and changing headlines
What does Mark Wheeler say on The Agile Brand with Greg Kihlström?
Mark Wheeler, Chief Marketing Officer, Storyblok, says: Mark Wheeler, CMO of Storyblok, discusses how legacy CMS platforms slow marketers and how composable, API-first systems restore marketer control, enable omnichannel consistency, and prepare content for AI-driven discovery. He explains that structured content and developer-created components let marketers publish faster, experiment more, and personalize contextually, and recommends a piloted, parallel adoption approach to modern CMS to avoid disruption while demonstrating tangible wins.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Wheeler. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-wheeler-its-a-win-win-marketers-are-empowered-to-publish-themselve