Marcio Arnecke
Chief Marketing Officer at Apollo.io
Expert insights
- The core flaw, honestly, is fragmentation. Traditional go-to-market stacks are built as a collection of tools that are held together by people doing manual work, which makes go-...
- Agentic means, you know, AI is handling the how and humans are handling the direction at this stage.
- Sales is not starting from zero. They start mid-conversation. That’s the connection that we can see now connecting inbound and outbound motions by creating this strategy and thi...
- Time saving these days is table stakes. The real metrics you should be tracking are pipeline velocity, conversion rates by stage, ACV and expansion, win rates, and productivity ...