Marcio Arnecke — Chief Marketing Officer, Apollo.io
Published:
Sales is not starting from zero. They start mid-conversation. That’s the connection that we can see now connecting inbound and outbound motions by creating this strategy and this context for the sales organization.
What does Marcio Arnecke say on The Agile Brand with Greg Kihlström?
Marcio Arnecke, Chief Marketing Officer, Apollo.io, says: Greg Kihlström interviews Marcio Arnecke, CMO of Apollo.io, about the shortcomings of fragmented marketing and sales technology stacks and the shift to agentic go-to-market platforms. They discuss how agentic systems can orchestrate workflows end-to-end, free humans to focus on strategy and relationships, blur the line between sales and marketing, and deliver measurable business economics beyond simple time savings.
From: The Agile Brand with Greg Kihlström
Cite as: Marcio Arnecke. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/marcio-arnecke-sales-is-not-starting-from-zero-they-start-mid-conversation