Luke Roberts
Global Director, Digital Strategies & Growth at Bynder
Expert insights
- Brands that see DAM as storage, they’re not just behind; they’re introducing complexity and chaos to everything that drives market share today — and that is the digital experience.
- A strategic DAM turns your MarTech stack from a collection of different tools into a high-speed content engine.
- This is where AI agents can change the game: the enrichment agent, for example, can be guided through simple natural language prompts to really see through the pixels and automa...
- The biggest mindset shift marketing leaders need to make right now is moving from thinking about content as outputs to thinking about content as a system — stop asking how do we...