Luke Roberts — Global Director, Digital Strategies & Growth, Bynder
Published:
The biggest mindset shift marketing leaders need to make right now is moving from thinking about content as outputs to thinking about content as a system — stop asking how do we create more content and start asking how do we design a content engine that scales.
What does Luke Roberts say on The Agile Brand with Greg Kihlström?
Luke Roberts, Global Director, Digital Strategies & Growth, Bynder, says: In this interview Luke Roberts, Global Director of Digital Strategies & Growth at Bynder, argues that Digital Asset Management (DAM) must evolve from a passive repository into an intelligent content engine that powers consistent, compliant, and personalized digital experiences. He discusses integrating DAM with MarTech, using AI agents to automate metadata, localization and accessibility at scale, and shifting metrics from output to business outcomes, illustrated with customer examples that show faster time-to-market and revenue impact.
From: The Agile Brand with Greg Kihlström
Cite as: Luke Roberts. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/luke-roberts-the-biggest-mindset-shift-marketing-leaders-need-to-make-rig