Luke Roberts — Global Director, Digital Strategies & Growth, Bynder
Published:
This is where AI agents can change the game: the enrichment agent, for example, can be guided through simple natural language prompts to really see through the pixels and automatically analyze each asset as it enters the DAM, aligned to local market requirements and brand tone of voice.
What does Luke Roberts say on The Agile Brand with Greg Kihlström?
Luke Roberts, Global Director, Digital Strategies & Growth, Bynder, says: In this interview Luke Roberts, Global Director of Digital Strategies & Growth at Bynder, argues that Digital Asset Management (DAM) must evolve from a passive repository into an intelligent content engine that powers consistent, compliant, and personalized digital experiences. He discusses integrating DAM with MarTech, using AI agents to automate metadata, localization and accessibility at scale, and shifting metrics from output to business outcomes, illustrated with customer examples that show faster time-to-market and revenue impact.
From: The Agile Brand with Greg Kihlström
Cite as: Luke Roberts. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/luke-roberts-this-is-where-ai-agents-can-change-the-game-the-enrichment