Jenny Sagström
CEO at Sköna
Expert insights
- I would say that where you start to see it first is in that diluted market position. Things are not looking the same, messages are different…which in turn, I think leads to that...
- In the B2B world, if you are an accountant working in a large organization and you’re responsible for implementing a new accounting system, if you pick the wrong system…that’s b...
- To me, the brand, the design, that’s almost an insurance policy that allows you to be able to charge a higher margin on your product.
- I’ve noticed that when things are breaking down, usually the approval chains take forever…something that you think would be approved and ready to go in, you know, a day or two o...