Jenny Sagström — CEO, Sköna
Published:
I’ve noticed that when things are breaking down, usually the approval chains take forever…something that you think would be approved and ready to go in, you know, a day or two or so, ends up being a big old drag and I think that is because there’s that insecurity internally in the organization because no one really knows what the brand’s supposed to be anymore.
What does Jenny Sagström say on The Agile Brand with Greg Kihlström?
Jenny Sagström, CEO, Sköna, says: This episode/interview with Jenny Sagström, CEO of Sköna, examines the hidden costs of brand inconsistency in high-growth B2B companies. Sagström explains how fragmented messaging and visuals create a chain reaction—from diluted market position to internal confusion and lost deals—arguing that consistent brand design functions as a risk-reduction tool that enables premium pricing and faster sales. The conversation also covers practical diagnostics for brand drift, such as stalled approval processes, and reframes brand stewardship as a strategic, operational priority for enterprise leaders.
From: The Agile Brand with Greg Kihlström
Cite as: Jenny Sagström. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jenny-sagstrm-ive-noticed-that-when-things-are-breaking-down-usually-the