Jenny Sagström — CEO, Sköna
Published:
To me, the brand, the design, that’s almost an insurance policy that allows you to be able to charge a higher margin on your product.
What does Jenny Sagström say on The Agile Brand with Greg Kihlström?
Jenny Sagström, CEO, Sköna, says: This episode/interview with Jenny Sagström, CEO of Sköna, examines the hidden costs of brand inconsistency in high-growth B2B companies. Sagström explains how fragmented messaging and visuals create a chain reaction—from diluted market position to internal confusion and lost deals—arguing that consistent brand design functions as a risk-reduction tool that enables premium pricing and faster sales. The conversation also covers practical diagnostics for brand drift, such as stalled approval processes, and reframes brand stewardship as a strategic, operational priority for enterprise leaders.
From: The Agile Brand with Greg Kihlström
Cite as: Jenny Sagström. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jenny-sagstrm-to-me-the-brand-the-design-thats-almost-an-insurance-pol