Jason Bowman
Executive Director of Experience Strategy at Office of Experience (OX)
Expert insights
- It’s getting so good that now it’s even starting to analyze things. We’ve used AI to conduct heuristics that return results about 80% of the way there.
- You can’t just accept what the AI gives you. It still has to be validated. You have to be able to stand behind it.
- You feed an artifact to AI, ask it questions, and it feeds you back a response. It’s not perfect, but it gives you direction.
- What used to be a full-day A/B test, we can now resolve in five minutes with good prompts.
- Sometimes people think using AI is the innovation. But innovation is still human.
- Just because AI created an artifact doesn’t mean it’s the right one. That’s where experience and design sensibility still matter.
- Sometimes it’s easier to take it away from AI and just work through it manually. Especially when it starts changing five things when you asked it to change one.