Jason Bowman — Executive Director of Experience Strategy, Office of Experience (OX)
Published:
Just because AI created an artifact doesn’t mean it’s the right one. That’s where experience and design sensibility still matter.
What does Jason Bowman say on The Agile Brand with Greg Kihlström?
Jason Bowman, Executive Director of Experience Strategy, Office of Experience (OX), says: Jason Bowman explains how AI is speeding up UX research, prototyping, and early validation while emphasizing that it should act as an assistant—not a decision-maker. He describes practical uses (heuristics, predictive heatmaps, rapid A/B checks) and warns against overreliance, arguing that human validation, design sensibility, and strategic judgment are still required to turn fast AI outputs into usable, meaningful experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Jason Bowman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-bowman-just-because-ai-created-an-artifact-doesnt-mean-its-the-ri