Jason Bowman — Executive Director of Experience Strategy, Office of Experience (OX)
Published:
It’s getting so good that now it’s even starting to analyze things. We’ve used AI to conduct heuristics that return results about 80% of the way there.
What does Jason Bowman say on The Agile Brand with Greg Kihlström?
Jason Bowman, Executive Director of Experience Strategy, Office of Experience (OX), says: Jason Bowman explains how AI is speeding up UX research, prototyping, and early validation while emphasizing that it should act as an assistant—not a decision-maker. He describes practical uses (heuristics, predictive heatmaps, rapid A/B checks) and warns against overreliance, arguing that human validation, design sensibility, and strategic judgment are still required to turn fast AI outputs into usable, meaningful experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Jason Bowman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jason-bowman-its-getting-so-good-that-now-its-even-starting-to-analyze