Gerardo Dada
Chief Marketing Officer at Catchpoint
Expert insights
- At three seconds, I close the window. At four seconds, I’m on Amazon. That’s it—you’ve lost me
- A large sneaker brand came to us because their add-to-cart button wasn’t rendering on 20% of product pages. That’s not a bug—it’s a revenue leak.
- A user should be able to log in, transfer funds, and log out within 10 seconds from any major U.S. city.
- Personalization is not the goal. It’s like falling in love with a fork. You need to focus on the meal—what’s the experience you’re delivering?