Gerardo Dada — Chief Marketing Officer, Catchpoint
Published:
Personalization is not the goal. It’s like falling in love with a fork. You need to focus on the meal—what’s the experience you’re delivering?
What does Gerardo Dada say on B2B Agility with Greg Kihlström?
Gerardo Dada, Chief Marketing Officer, Catchpoint, says: Gerardo Dada, CMO at Catchpoint, explains why slow digital experiences are as damaging as downtime and argues observability must be treated as a boardroom priority. He describes experience-level objectives (XLOs), the value of AI for outage triage, and urges teams to prioritize core performance metrics like page speed and uptime before pursuing personalization or emerging technologies, linking performance directly to revenue and customer retention.
From: B2B Agility with Greg Kihlström
Cite as: Gerardo Dada. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gerardo-dada-personalization-is-not-the-goal-its-like-falling-in-love-w