Gerardo Dada — Chief Marketing Officer, Catchpoint
Published:
A user should be able to log in, transfer funds, and log out within 10 seconds from any major U.S. city.
What does Gerardo Dada say on B2B Agility with Greg Kihlström?
Gerardo Dada, Chief Marketing Officer, Catchpoint, says: Gerardo Dada, CMO at Catchpoint, explains why slow digital experiences are as damaging as downtime and argues observability must be treated as a boardroom priority. He describes experience-level objectives (XLOs), the value of AI for outage triage, and urges teams to prioritize core performance metrics like page speed and uptime before pursuing personalization or emerging technologies, linking performance directly to revenue and customer retention.
From: B2B Agility with Greg Kihlström
Cite as: Gerardo Dada. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gerardo-dada-a-user-should-be-able-to-log-in-transfer-funds-and-log-out