Gabe Lullo
CEO at Alleyoop
Expert insights
- MQL is really understanding the ICP and really understanding who your actual buyer is, is really where marketing and sales needs to be aligned. And I think companies are catchin...
- When marketing is creating MQLs and then just passing direct to sales and they get mad at sales because sales isn’t closing those leads… sales is going back to marketing and say...
- On our website, we actually have those three pillars. It’s people, process, technology. And what’s interesting is I say it not just to say it, I say it actually in order of the ...
- When I get on a call… the credibility is there because they’ve seen and know, like and trust us. And now we just talk about actionable items and how we can help.