Gabe Lullo — CEO, Alleyoop
Published:
When I get on a call… the credibility is there because they’ve seen and know, like and trust us. And now we just talk about actionable items and how we can help.
What does Gabe Lullo say on B2B Agility with Greg Kihlström?
Gabe Lullo, CEO, Alleyoop, says: This interview with Gabe Lullo, CEO of Alleyoop, deconstructs the limitations of the Marketing Qualified Lead (MQL) and argues for a shift from volume-based metrics to an ICP-driven, revenue-focused approach. Lullo outlines practical fixes — a dedicated sales development function to mediate handoffs, prioritizing people and process before technology, and treating content as a product to build trust and pre-qualify prospects for more efficient sales conversations.
From: B2B Agility with Greg Kihlström
Cite as: Gabe Lullo. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gabe-lullo-when-i-get-on-a-call-the-credibility-is-there-because-they