Gabe Lullo — CEO, Alleyoop
Published:
On our website, we actually have those three pillars. It’s people, process, technology. And what’s interesting is I say it not just to say it, I say it actually in order of the priority… having the right people in place, I think is the most important part… Then it’s a process before you start adding in platforms and tools and technology… you could literally put an accelerator and put some fire on it, which is that technology. And that’s where scalability starts to come in.
What does Gabe Lullo say on B2B Agility with Greg Kihlström?
Gabe Lullo, CEO, Alleyoop, says: This interview with Gabe Lullo, CEO of Alleyoop, deconstructs the limitations of the Marketing Qualified Lead (MQL) and argues for a shift from volume-based metrics to an ICP-driven, revenue-focused approach. Lullo outlines practical fixes — a dedicated sales development function to mediate handoffs, prioritizing people and process before technology, and treating content as a product to build trust and pre-qualify prospects for more efficient sales conversations.
From: B2B Agility with Greg Kihlström
Cite as: Gabe Lullo. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/gabe-lullo-on-our-website-we-actually-have-those-three-pillars-its-p