Frank Vella
CEO at Constant Contact
Expert insights
- The headline number exposes that only 18% of small businesses feel very confident in their marketing effectiveness this year.
- As a small business owner, you have at your disposal almost everything a large business does as well, but you don’t have the team to deploy it.
- [Our customers] tell us they don’t have more than an hour to spend on marketing.
- to figure out the technology and deploy it in our tools so that a small business can leverage AI without knowing anything about AI.
- Marketing is not a point in time event. It’s a campaign.
- We can’t just live in our world. 'I have a marketing tool, go figure it out.' We have to evolve to, 'I have a marketing tool. I leverage the technologies so you don’t have to, a...